As many of you have heard, Twitter announced some major changes to its platform last week. Whether you’re a brand or an agency here are the things you need to know about how these changes will affect your business.
1. Brand Pages
Like Facebook, Foursquare and Google+, Twitter now gives brands the option to customize their own pages. Brands can add a header image and a featured tweet. Currently the feature is only available to a handful of brands and Twitter plans to make it more widely available in the coming weeks and months.
Considering the information on brand pages is housed in the Promoted Products section of the Twitter for Business website, it doesn’t look like brand pages will be a free feature.
How are they different from Facebook pages?