5 Things You Need to Know About the New Twitter Changes – And What You Can Do Right Now to Take Advantage of Them

As many of you have heard, Twitter announced some major changes to its platform last week. Whether you’re a brand or an agency here are the things you need to know about how these changes will affect your business.... Read more?

3 Brands Using Google Plus in Interesting Ways

Google Plus opened its doors to brands only a few weeks ago on November 7th and already people are talking about which brands are doing it well. I think it's too early to tell which social media strategies are doing well but here are three brands that I think are doing interesting things with the platform.... Read more?

Infographic Friday – The Economics of Social Gaming

Some Useful Insights into Social Gaming:

Facebook is the most popular destination for online games.
In 2013, it is predicted that $6 billion will be spent on virtual goods.
83% of gamers (in the US and the UK) have purchased a virtual good.

See the infographic from Mashable to learn more:

... Read more?

How big brands are jumping into pinterest

What is Pinterest?
According to Pinterest,
“Pinterest is a Virtual Pinboard.”
“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”
“Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”
I use Pinterest to discover and collect new recipes, crafts, decorating ideas, trends in interior design and style, plan my dream wedding and more.
A six month US audience... Read more?

Whoever you want to be

Social media recently became the number one activity on the Internet. One of the often explored topics surrounding social media is why it is so addicting. Why do people spend an ever-increasing amount of time sharing details of their lives on Facebook or Twitter? What fundamental human desire does social media fulfill? One answer to these questions is that these platforms let you carefully craft your ideal self image. Social media is driven by idea that you can actively and precisely define how people see you.

Ever since cavemen drew on walls it has been a human desire to... Read more?