Google Plus opened its doors to brands only a few weeks ago on November 7th and already people are talking about which brands are doing it well. I think it’s too early to tell which social media strategies are doing well but here are three brands that I think are doing interesting things with the platform.
Starbucks is using its circles to segment its Google plus audience. The brand is using one of the unique features of Google plus to deliver targeted messages to coffee lovers, gold card members, partners, and others. It’ll be interesting to see how the use of circles to segment followers on Google Plus unfolds. I’m looking forward to the case studies to come.
2. The Muppets
The Muppets launched their Google Plus page with a Hangout. Hangouts are another unique feature of Google Plus – group video chats limited to 10-15 people. The Muppets capped theirs at 11. A lot of people were upset when the Hangout was full or from technical difficulties and turned to the comments to complain about not being able to participate. The discontent should die down once brands start using Hangouts more often and people get used to the limitations. I’m excited to see how brands use Hangouts for focus groups or to reward select groups of loyal followers.
You can watch the Hangout below:
3. Barak Obama
His brand page is interesting to me because I want to see how it will affect the campaign. I’m anxious to see how Barak Obama uses the platform to get his message across and influence voters. So far he doesn’t seem to be using any unique aspects of the platform.
What interesting uses of brand pages have you seen? Share your links and thoughts in the comments!